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Keyword Research:
IT agencies conduct extensive keyword research to identify relevant search terms that potential customers use to find products or services related to the client’s business. These keywords are strategically incorporated into the website’s content to attract organic traffic.
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On-Page SEO:
This involves optimizing individual web pages to improve their visibility and rankings. On-page SEO activities include optimizing meta tags (title, description), heading tags, URL structure, keyword usage, and content quality.
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Technical SEO:
Technical SEO focuses on ensuring that the website’s technical elements are optimized for search engines to crawl and index efficiently. This includes optimizing site speed, mobile responsiveness, XML sitemap creation, robots.txt, canonical tags, and fixing any crawl errors.