Optimized UX and SEO: Elevating Customer Satisfaction and Performance
A leading theater seating company offers a range of chairs, sofas, and couches to recreate a cinematic experience at home. Customers can personalize their selections with options for seat numbers, fabrics, and colors. The company takes pride in the photos customers share of their home theaters furnished with these products, highlighting the success in bringing a theater-like ambiance to their homes and enhancing their movie-watching experience.
UX Strategy
To enhance the user experience and optimize the website for better performance and SEO.
Website Maintenance
1) Compiled data on missing elements and must-have features.
2) Conducted a deep dive into eCommerce platform performance and UX strategy.
Email Marketing
1) Developed a new customer experience framework.
2) Defined key performance indicators to analyze user behavior.
3) Identified website parts to be eliminated and assessed their SEO impact.
Influencer Partnerships
1) Developed a new customer experience framework.
2) Defined key performance indicators to analyze user behavior.
3) Identified website parts to be eliminated and assessed their SEO impact.
Results Achieved
Our comprehensive digital marketing strategy yielded impressive results, including
revenue
40%
Conversion rate
29%
Traffic
45%
Number of orders
68%
Outcomes:
Successfully launched a new website design, improving user experience and maintaining SEO performance, resulting in increased customer satisfaction.